Things are changing!

October 1st was my last day at the University of Maine at Farmington (UMF) as I move on to a new consulting contract in the Augusta area. It has been an absolute joy to work with my alma mater as we reimaged their social media strategy.

During my three months at UMF, I grew their social presence significantly.

⬆️ Facebook reach is up 120.2%
⬆️ Instagram reach is up 354%
⬆️ Twitter impressions are up 71.3%
⬆️ LinkedIn impressions are up 8,052%
➕I created a TikTok that has over 7000 video views.

I consider this a job well done.

I, of course, have also grown exponentially during my time at UMF. I dug into higher education marketing and developed a deeper understanding of the industry's needs. Along with this, I "leveled up" my videography skills from "better than beginner level" to a solid intermediate level. I have also built invaluable long-term relationships with dozens of people on this campus that I will forever cherish.

I am very excited about the next step in my career. I am entering into a contract with an outdoor recreation business where I will audit and restructure their marketing strategy, create assets, and train employees to execute the plan. We will be doing this work in 3-week/90hr sprints.

I am excited about the road ahead and cannot wait to share more about this next project in the coming weeks.

This was originally posted on LinkedIn. Go connect with me there!